.2Performant, a Romanian technology and also affiliate advertising answers provider, announced on Monday, September 9, at the Bucharest Stock Exchange, that it aims to obtain the Profitshare partner systems in Romania and also Bulgaria coming from Transformation Marketing. At the same time, Dante International, the proprietor of eMAG, will certainly end up being a shareholder in 2Performant.On September 6, 2Performant's Board of Directors concluded an initial arrangement to obtain the Profitshare.ro and also Profitshare.bg associate systems had by Transformation Advertising And Marketing S.R.L. and Transformation Advertising EOOD. The arrangement lays out the guidelines of the transaction and also is not officially binding, according to the provider press presented by Economedia.The procedure involves the transfer of the Profitshare service lines from Conversion Advertising S.R.L. and also Transformation Advertising And Marketing EOOD (as dealers) to 2Performant (as the shopper). Dante International S.A. (majority shareholder of Sale Advertising S.R.L.) are going to become part of business move agreement as a guarantor." As soon as the Profitshare deal is completed, our team will certainly expand our existing capability and expand our client portfolio in both Romania and Bulgaria. Our company still have a few significant actions to finish, yet I am actually certain that the crews associated with the deal on both sides will deal with to complete all of them successfully. Our company will certainly reveal our post-acquisition plans after wrapping up the purchase according to the last agreement," said Dorin Boerescu, Chief Executive Officer and Founder of 2Performant System.The deal cost is RON 4.3 million, as well as are going to be actually spent 55% in cash money as well as 45% in 2Performant allotments via a funds rise.." 2Performant is actually a youthful as well as vibrant company with worths that resonate along with us. We anticipate that, after the deal is finalized, the Profitshare organization incorporated with 2Performant will certainly provide higher market value to its own clients," mentioned Tudor Manea, General Manager of Dante International SA.2Performant additionally notes that a number of measures remain to complete and settle the deal, like the productive conclusion of the due persistance study through 2Performant.Profitshare was actually released in 2012 and currently possesses a profile of 250 affiliate systems (including the eMAG team) in Romania and Bulgaria.radu@romania-insider.com.( Photograph source: the firm).